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Communications in the Middle East

Storytelling in the Middle East

It was twenty years ago that I moved from the States to Egypt with my family. It was 1997 and I was working for General Mills and had one of...
news and updates

Managing a crisis and why it’s important for everyone

A media scandal can ruin reputations, lose loyal consumers and ultimately, destroy a business.  Bad press can happen to anyone at any time. It’s not just the big businesses, like...
news and updates

Building a Personal Brand

Some may feel it’s a bit of a narcissistic exercise – building yourself up as a personal brand, but it’s no longer that. Building yourself as a personal brand can...
Reputation, Trust

What’s Your Reputation Currency Worth?

The Reputation Currency. What’s Yours Worth? Powerful storytelling isn’t just about the message, it’s about the Reputation currency - how to spend it and how to earn it. Reputation is...
Books, Effective Writing

Read On

Why I Read So Many Books. To be a good writer, you have to be a good reader I hated to read growing up. It was a chore. It was...

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