If you are online, you’re a brand. Personal branding is not about self promotion, it’s about leadership and reputation management. During this master class you will learn why personal branding matters, how to build your brand and how to protect it. You will do some inward thinking as well. You will write a personal mission statement and define your brand values – what do you stand for and how can others learn about your brand. We also talk about digital currency and online privacy and give you tips to protect your online reputation. When was the last time you did a digital audit to refresh your bio, profile photo and even your passwords? These things matter. There is a simple checklist of easy things you can do to make sure your digital game is strong – personally and professionally! This class is a must for managers and leadership.