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Day Two: 18th January

$2,500

PR Playbook

  • Saturday 18th January 2020
  • A deep dive into the world of PR, What it is and How to do it
  • Build and protect your reputation in a digital world
  • Learn how to be a successful communicator without an agency
  • Walk away with a digital PR toolkit, how to sell your stories to the press, how to use PR to raise awareness for your business or your side hustle
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About D&S

AN EXECUTIVE AND ENTREPRENEUR — Maha is one of the most experienced and connected
communications specialists in the Middle East, with more than 22 years of experience, advising global
corporate giants, high growth tech startups, top governments, and high net worth individuals.
She has media trained several Fortune 500 CEOs and high profile executives from Google, Microsoft;
YouTube, Mastercard, and Netflix among others. As a Communications Coach, she trains individuals
on everything from public speaking and storytelling to reputation management and personal branding.
She is now working with Serial Entrepreneur and 5X Best Selling Author GaryVee who recently posted
his entire business trip to Dubai on YouTube globally.
Maha has a reputation for delivering results and ability to manage projects from inception to execution
with a creative, strategic and analytical drive. She thrives on storytelling, building scalable campaigns
and thought leadership. Maha is calm in a crisis and loves to lead and train teams. She specializes in
helping big tech companies launchpad into the Middle East market – from Google and Netflix to Udacity
and more.
She is the founder of Organizational Consultants; strategic communications consulting firm and founder of Digital & Savvy – a blog about communications in the Middle East.business and how to make the most of communications in a rapidly evolving landscape.

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