PR For Startups
Get ready to disrupt your communications game! If you have a startup or run a small business you can benefit tremendously from PR. Publicity will give you free news coverage that is not only critical when trying to communicate to investors – it will generate trial and awareness for your business to reach consumers. When you look at the most successful startups, getting news coverage and free PR was a turning point in their growth to drive demand. Every startup needs to master storytelling and how to develop the key messages and narratives that dene you. PR for startups gives you a toolkit to build your own communications engine when you cannot afford agencies or big marketing budgets. This course has modules to deep dive into areas once the fundamentals are introduced.
WELCOME AND INTRODUCTION
Get ready to disrupt your communications game!
PR: YOUR REPUTATION CURRENCY
What role does PR play in your business? What is it and how can small businesses leverage PR value. What are the different types of PR or communications tools available and how does it work. What is the difference between PR and marketing and social media and how do they work together
PR IN THE LIFECYCLE OF A STARTUP:
TOP QUESTIONS YOU NEED TO ANSWER
You need to get ready in order to do PR. Here you will learn the top questions you need to answer to get started and get organized.
5 STEPS TO GET STARTED.
Here you get the practical tools in 5 major components to build the framework you need to do PR for your startup.