About Us

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Aenean vulputate nisl arcu, non consequat risus vulputate sed. Nulla eu sapien condimentum nisi aliquet sodales non et diam. Duis blandit nunc semper rutrum congue. Phasellus sed lacus ut odio vehicula varius. Etiam iaculis feugiat tortor ac ornare.

Stay connected

Search Inside Yourself

I dreamed when I was a younger that the world would be a place where we all loved and supported each other. When I started my career people would tell me, that the business world has different rules and in order to be successful you need to do things differently. Now,  I realize that my dream can exist and that nobody can convince me that this is not possible. 

My dream

  • To do business in a compassionate and mindful way
  • To lead in a way that empowers others
  • To have careers centered around our passions to achieve great things
  • AND to contribute to the greater good at the same time.

I thought I was alone but the more I spoke about my theory publicly the more people contacted me telling me that they feel the same way. More and more people want a change – they want to do business in a differently and they are ready — now more than ever to go the extra mile to make it happen.

New Culture

We speak a lot about business needs to transform to adjust to the way technology is impacting our lives. But what we don’t realize is that digital is creating a real cultural shift in the way we do business. People want a business culture driven by trust, authenticity, purpose, and new skills. There is growing demand for a new way of collaboration and co-creation. Businesses are starting to realize that their purpose so much more than maximizing profits — they must serve a greater good.

New skills for a digital era

The world economic forum published a study that states that 5 years from now 35% of the skills that we find important today will have changed.

“By 2020, the Fourth Industrial Revolution will have brought us advanced robotics and autonomous transport, artificial intelligence and machine learning, advanced materials, biotechnology and genomics…… What is certain is that the future workforce will need to align its skillset to keep pace.

The new skills we will need will focus more on emotional intelligence, problem solving skills, awareness, coordinating with others – all these skills can be enhanced with mindfulness.

New leadership

The talent workforce of tomorrow is fostering a new definition of leadership. New managers in leadership will not accept political behavior anymore, they want leadership that empowers them to grow: its called mindful & compassionate leadership.

Mindful and compassionate leadership does not mean that we change our thought processes however it does have a different intention:

  • A shift from I to WE: the leader is of service to the whole
  • Awareness about myself: in order to be a good leader we need to understand ourselves (self awareness)
  • Authenticity & Communication: communication skills should be authentic, providing the gift of listening instead of being the speaker all the time
  • Heart connection: connecting your heart wisdom to your emotions  because even if you try – it’s difficult to leave your emotions at the door. We tend to be analytical and overthinking things.
  • Empowerment: empower employees to truly grow into the person they want to be and even if we don’t always understand their decisions.

Change from the inside inspires change outside

It all starts with ourselves, without doing the work first, without raising the awareness to who we are as a people and as a leaders we cannot make an impact on the outside. Once we do the work, we will realize how things are shifting without having to do something about it.

So what to do?

One answer is to develop Emotional Intelligence through practicing mindfulness. Mindfulness is much more than meditation but it is the action of going out of autopilot, out of our reactive mode into being present and choosing our reactions.

Mindfulness helps organizations address some of their most difficult challenges

Every company and organization needs emotionally intelligent leaders. All organizations can benefit from a more mindful and self aware workforce.

Once everyone has these new skillsets, it’s possible to go through a co-creative transformation and re-invent organizations in a way treats employees as full human beings. The new trend of digitalization is human connection and heart wisdom. So let us rethink the way we do business, bring like-minded people together and maybe even create a movement.


Search Inside Yourself is coming to Dubai – stay tuned to Digital and Savvy to find out how you can attend this ground-breaking leadership training!


About Search Inside Yourself

The Search Inside Yourself training is one of the programs we offer to companies in order to develop emotional intelligence and to learn new skills. Developed at Google and based on the latest in neuroscience research, the Search Inside Yourself (SIY) program teaches attention and mindfulness training that build the core emotional intelligence skills needed for effective leadership. We help professionals at all levels adapt, management teams evolve and leaders optimize their impact and influence.


About Connected Business

Connected Business supports companies to bring compassion and mindfulness into their daily business interactions. Our vision is to empower and connect business people to create a new culture of leadership and doing business. In doing so we build a community with a joint purpose: connected, peaceful, sustainable, fair, mindful, loving and diverse. We are part of a co-creative group and a global movement – join us!

Mounira Latrache

Mounira’s vision is that we will find a way to work with each other that includes the diversity and passion of the whole person, that aims to find solutions for the greater good as a community and is fun at the same time. She also wants to bring love & compassion into this environment because she believes that change in the inside inspires change outside and will contribute to world peace.

Before launching Connected Business, Mounira was leading the YouTube Space Berlin and heading YouTube PR for Germany, Austria & Switzerland. During her 5 years at Google she dedicated 20% of her working time to spreading mindfulness at Google and externally. Mounira has 15+ years of management experience leading international brands. In previous years she lead brand communications and marketing initiatives for Red Bull and BMW. Mounira is also a trained business coach, Forrest Yoga teacher and facilitates mindful leadership trainings across the world.


Mounira Latrache

Connected Business



WordPress Theme built by Shufflehound. © 2018 Digital & Savvy - All Rights Reserved